In an interview from Bryce, a host from the radio station, WNYL-FM, DJ Mike Posner claimed that he was sent "Levels" by Avicii while it was still in production to provide vocals to it. Avicii then said that it took a long time to become a hit and that he is still surprised by the popularity of "Levels". In an interview with The Austin Times, where he was asked if he intended for the song to be a big hit, he responded by saying "Not at all". Avicii has stated that he did not expect the song to be so popular. He then mentioned that his producer, Arash Pournouri, made a deal with "our label" for promoting the song. He said that "After I came up with the 'Levels' hook, I tried using the vocal over it, and it worked really well". In an interview with Artist Direct's editor-in-chief, Rick Florino, Avicii expressed a desire to use a vocal sample from Etta James' " Something's Got a Hold on Me".
All the hospital workers slowly start dancing against their own free will after two of them touch a flower sprouted out of the businessman's mouth. The music video was directed by Petro Papahadjopoulos, who came up with the concept after a phone interview with Avicii about the supposed "symbolism" behind "Levels." The video is about a businessman who starts dancing in his office in front of his co-workers and boss before being stunned by an officer and sent to the hospital. Avicii has stated that he made the song so that he could incorporate a vocal sample from the 1962 gospel-inspired song " Something's Got a Hold on Me" by Etta James. The final version was not played until the Ultra Music Festival in March 2011, where it was referred to as "ID." Afterward, "Levels" played in many clubs and festivals around the world before its eventual release on iTunes. Outside Sweden, "Levels" topped the charts in Norway and peaked within the top ten of the charts in Austria, Belgium, Denmark, Netherlands, the Republic of Ireland, Switzerland and the United Kingdom and received a platinum certification eight times in Sweden, twice in the United Kingdom, and once in the United States.īefore the song's release, an early version known as "Unnamed" played during a radio program on BBC Radio 1 in the United Kingdom on 11 December 2010. "Levels" topped the Swedish Singles Chart.
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